MANN uP was founded as a male-affirmative counselling, mentoring and life coaching practice to deliver:

  • Personal advancement programmes.
  • Collective advancement programmes

MANN uP services are designed to support you to improve the state of your psychological health (your levels of mental and emotional wellbeing).

MANN uP believes that there is a strong connection and correlation between your psychological health and the state of your health in other parts of your life (your physical health and fitness levels, the quality of the relationships in your life, your academic or professional performance and the hobbies, interests and passions you pursue to give you life a sense of enjoyment and fun).

Having high levels of psychological strength, stamina and resilience empowers you to be in a better position to unlock your potential in all those areas of your life, and making advances in your physical, relational, professional or recreational wellbeing has a positive impact on your psychological health too.

MANN uP’s intent is to:

  • Promote awareness of male wellbeing issues.
  • Provide services that advance mental and emotional wellbeing.
  • Facilitate access to sources of knowledge, guidance and support that empower both individuals and groups to advance the state of their physical, relational, professional and recreational wellbeing too.

what does it mean to MANN uP?

In the Oxford Dictionary the phrase man up means to:“Be brave or tough enough to deal with an unpleasant situation."

This expression (nearly always, although not exclusively applied to males), has often been interpreted to mean developing and displaying a manner and way of relating to self and others that is stoic and devoid of emotion (often to the detriment of psychological wellbeing).

MANN uP intends to reclaim and redefine this term and shape it into a more positive and empowering call to action that gives males (and females too if they wish), the right to take control of themselves and their life situation in a manner that promotes psychological connectedness and holistic wellbeing.

the mission

MANN uP has a mission to devise and deliver innovative, effective, impactful and holistic products,  services and resources that are designed to empower others with the insight, wisdom, guidance and support they need to take action to unlock their true potential and define their own narrative in all aspects of their wellbeing.


the vision

MANN uP has a vision of being seen as a respected authority in the promotion of a male-affirmative society. Making a meaningful contribution to informing, challenging and addressing the: psychological, physical, relational, vocational and recreational wellbeing issues that can impede those that identify as male (in terms of biological sex and/or gender identity), from personal or collective fulfilment. Whilst promoting to ALL the concepts of healing, positive self-esteem and advancement.


the values

The core values which MANN uP operates by are:

Respect - for others, our colleagues and for oneself at all times and in all we do.

Equality - in how we treat others, in how we develop and deliver products and services and in how we promote and encourage the treatment of others.

Compassion - to those in need, to those who feel stuck, to those who are in the process of change and growth and to those who do not agree with us.

Positivity - in our belief about the potential of others to: not have to be defined by their past narrative, not have to be defined by internalised societal and/or cultural narratives, to change and improve their current situation and to develop the ability to master their own future narrative.

Collaboration - with those we offer products and services to and those we deliver holistic products and services with, to enable us to harness the enhanced value of that collective expertise.

Innovation - in how, when, where and who we deliver products and services to and the types of products and services we develop and deliver to enhance the wellbeing of our clients.

Here the acronym MANN uP means to: Master Affirmative New Narratives to unlock your Potential.